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Arab Bank Switzerland
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Arab Bank Switzerland
When algorithms become shapes

For its 2025 Annual Report, the bank wanted to highlight the expansion of its holding company, Arab Bank (Switzerland) Group. We developed a digital visual concept inspired by the idea of a growing group, diversifying and becoming stronger through multiple contributions. To bring this concept to life, we created an algorithm as a visual tool to translate this dynamic of growth and diversification. We created a generative system capable of producing a coherent family of visuals. Each output expresses the balance between individuality and unity that naturally emerges when different components evolve together.

The system is built on a controlled generative algorithm. Each element asserts its own identity while clearly belonging to a consistent whole. The foundation is a gridded poster composition where each cell functions as a distinct unit. From this initial grid, further compositions are created by combining, resizing, rotating, and repositioning the same generated cells. This approach also resonates with the Group’s commitment to culture, technology, and contemporary digital art. The holding company is represented not as a static entity, but as a living system capable of transformation, renewal, and continuous expansion.

→ Generative design→ Editorial design→ Art direction
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland
Arab Bank Switzerland

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