This concept, entitled “Generative,” unfolds in two complementary parts that share the same underlying principle. It is based on a compositional algorithm: from a library of coded forms — to which uploaded images or shapes can also be added — the types of elements that will appear on screen are selected. The algorithm then distributes them according to predefined randomization parameters (density, variation, placement, balance, repetition), producing with each iteration a composition that is unique yet coherent. This agglomeration of forms directly echoes the holding company and the group as they continue to grow, diversify, and expand “in all their forms,” while also affirming their connection to technology: literally through their activities and challenges, particularly financial ones, and figuratively through an aesthetic that evokes electronic components, circuits, and motherboards — a visual language in which innovation, structure, and precision are ever-present.
Within this logic, the integrated images play a strong symbolic role: they consist of water bubbles, used as visual material to represent the holding company as a planet, surrounded by its groups, partners, and collaborations. Water suggests transparency, but also essential qualities in a complex environment: strength, flexibility, adaptability, the ability to absorb tension, and the capacity to reconfigure without breaking. Moreover, because these bubbles are deliberately removed from their original context, the image remains ambiguous: it is not entirely clear whether the setting is underwater or in outer space. This uncertainty creates an almost cosmic dimension and reinforces the idea of a system in constant motion, mirroring the world of finance, where flows, balances, and dynamics are continuously evolving.
The first part, “with mask,” encloses the composition within a containing form; this frame becomes a sign of structure, solidity, and control. It shows how diversity can be gathered, organized, and held together through a strong architecture — a direct metaphor for the strength of the holding company, capable of uniting multiple entities without losing its unity. The second part, presented full-page, extends the same agglomeration logic on a larger scale: the space opens up, the composition breathes more freely, and the visual movement becomes more immersive, evoking even more strongly the idea of a living, expanding whole that continuously transforms and evolves. Together, these two approaches express the same ambition: to structure heterogeneity, create coherence from multiplicity, and bring out a shared identity within a growing system.
